4 Rules you must know about WordPress Logo and Trademark

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WordPress is a high demanding fast growing ecosystem for business where new business is getting started day by day. Many companies are earning million by offering WordPress based service and products. If you are a freelancer or entrepreneur, thinking of starting WordPress based business, then there are 4 rules for you regarding WordPress trademark and logo.

  1. WordPress with capital P

The correct way to spell WordPress in with capital P. This capitalization is taken very seriously by WordPress community.WordPress has a built in filter called capital_p_digit which automatically correct the misspelled instances of WordPress in title, contents.

I f you are going to use WordPress anywhere, and then make sure you use the correct spelling.  It will bring a lot of brownie points with the community.

  1. WordPress not in your Domain name

WordPress open source software is licensed under GPL. The name WordPress itself is a registered trademark owned by WordPress foundation,

A non-profit foundation created by WordPress co-founder Matt Mullenweg. The goal of this foundation is to protect WordPress and to further the cause of open source software that it supports.

Just like any other registered trademark WordPress reserve usage right for WordPress. That clearly means that you can’t use WordPress as your brand name or website. This restriction also involves domain names. For example:


WPBeginner.com OK!!

Using WordPress as sub domain (wordpress.myawsomeservice.com), the WordPress foundation is only concerned about top- level domains.

If you see someone or some company using WordPress as domain name you should immediately contact with WordPress foundation.

  1. The WordPress Logo

The WordPress logo consists of the word W in a grey or sometimes white circle with a grey ring around it. The height of the letter W is tall and graceful. Many bloggers and website owners sometimes use faux logo which usually contains short W in it.


Make sure that you are using correct WordPress logo in your project.

You can Google to find some example.

4.WordPress Colors

When you use WordPress logo in your artwork, make sure that you are using correct color palette.




Pantone 7468
CMYK 97, 44, 26, 3
Hex #21759b
RGB 33, 117, 155

Pantone 1665
CMYK 6, 86, 100, 1
Hex #d54e21
RGB 213, 78, 33

Pantone Black 7
CMYK 65, 60, 60, 45
Hex #464646
RGB 70, 70, 70


We hope that this article has helped you to understand WordPress logo and trademark. Hope it will help you to reduce your confusion and any type of mistakes regarding WordPress logo in future.



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